Under The Cap — A common promotional program used to drive purchase and engagement with the brand also a tired program that has been executed ad nauseam. How can we take a mechanic that we know works, and make it work great? By making it more relevant to today’s consumers, and increasing their engagement. Halo and MTN Dew team up to bring you a fun immersive experience, that brings the futuristic Halo universe to “present-day” Earth.
