Every parent is afraid that they’re not doing it right, it’s part of the whole parental guilt package. Foremost among those worries is “is my child learning as much as other kids?” But while we all say we want our kids to be caught up, what we would REALLY love is for them to be ahead. If only there was some way that we could jump over the other parent’s efforts and help our children learn by leaps and bounds… Shameless puns aside we believe that Leap Frog is just that product and we created an integrated campaign to tell the story of Leap Frog’s mission to help kids catch up, and get ahead.
