With a national footprint of over 1,500 locations, Caliber Collision is one of the largest collision repair companies in the country, but they had a vision that they could become much more. They wanted to become a holistic automotive company that can take care of not just the traumatic events, but be there for drivers from oil to backup cameras and everything in between — including you. We helped bring to life their mission to be an ally in collision, car care, auto glass, and your fancy safety systems that prevent that first item in the series.
To bring this bold new look to life, we partnered with the amazing Abigail Bobo to create a fresh brand photography library for Caliber that speaks honestly and highlights the real people behind the garage doors. I rode shotgun with Abigail across this three-day shoot, weaving through live shop environments to capture life as it was – a creative director photographer strike team on a mission, with an incredibly large wishlist from the client.
