Dekalb & Asgrow

For the 2025 Commodity Classic in Denver, we concepted and executed a full-scale brand experience under the theme Mile High Success—a nod to the Mile High City and a natural extension of the brands’ Success Starts Here tagline. This comprehensive effort spanned a branded hotel takeover, citywide outdoor boards, an exclusive event at Empower Field, and even a concert. A monumental, immersive presence that brought the brands to life across every touchpoint.

Success starts here, and here… and here…

Dekalb & Asgrow didn’t just have a presence at the Commidity Classic, it had a hold on Denver. With branding from DEN airport, to the hotel, convention center, Empower field and The Filmore Auditorium we brought our message of high-yield success to every corner of the city.